Our Work
We don't just talk about results. Here's what happens when we build a home service business's online presence from the ground up.
What to Expect
Before we ever took on a client, we tested everything on ourselves. We took Vinland Roofing — a brand new roofing company in the Twin Cities — from zero online presence to ranking in the top 3 for local roofing searches. No rankings. No reviews. No visibility on Google. Nothing.
Within weeks of launching our full strategy, the business was showing up in the Google Map Pack, service pages were getting indexed and ranking, and the phone started ringing from organic search.
We didn't use paid ads. We didn't buy fake reviews. We didn't use any shortcuts. Just the same honest, systematic SEO work we now do for every Cornerstone Marketing client.
The Playbook: What We Did Step by Step
Full Website Rebuild
Stripped out all placeholder content, fixed broken links and wrong phone numbers, and rebuilt every page with real service content optimized for local search.
5 Service Pages
Dedicated pages for Roof Repair, Roof Replacement, Roof Inspection, Gutter Services, and Storm Damage — each with unique content, FAQs, and calls to action.
5+ Location Pages
City-specific landing pages targeting searches like 'roofer in Roseville' and 'roof repair Maplewood' — each with localized content, not cookie-cutter templates.
Google Business Profile Overhaul
Optimized business description, added all services and service areas, uploaded photos, seeded Q&As, and started publishing weekly posts.
Review Generation System
Built an automated SMS system that requests Google reviews from customers after every completed job. Steady review growth from day one.
Citation Submissions
Submitted to 15+ business directories — Yelp, BBB, Bing Places, Apple Maps, Yellow Pages, and more — with consistent name, address, and phone everywhere.
Schema Markup
Added structured data to every page so Google understands the business type, services, and location. Validated with Google's Rich Results Test.
Technical SEO Fixes
Fixed duplicate pages, set up 301 redirects, corrected meta descriptions, removed duplicate H1 tags, optimized images, and submitted the sitemap to Search Console.
What Happened
Google ranking for local roofing searches within weeks
Service and location pages indexed and ranking
Citation directories with consistent business info
AI receptionist capturing leads around the clock
These results came from the same strategies included in our Starter and Growth packages. No paid ads. No shortcuts. Just consistent SEO work done the right way, month after month.
What to Expect When You Work With Us
Month 1 — Foundation
We audit everything. Fix what's broken. Optimize your Google listing. Submit citations. Set up review generation. This month is about getting the basics right.
Month 2 — Growth
Content goes live. Links start building. Reviews start coming in. Google begins recognizing your business as a real local authority.
Month 3+ — Momentum
Rankings improve. Visibility increases. The phone rings more. SEO compounds — every month builds on the last." IMAGE: Same timeline icons as the Services page for consistency. Wrench, arrow, phone.
Ready to See What We Can Build for You?
Every engagement starts with a free audit. We'll look at your website, Google listing, reviews, and competitors and tell you exactly where you stand.